Built by a dental practice. For dental practices.
Flex started because a dentist got tired of her software not working the way her practice actually worked. So she and her husband built something better.
OUR MISSION
Flex helps Open Dental practices close the revenue loop by connecting patient communication, scheduling, treatment planning, and payments into smarter workflows that save time, reduce manual work, and help more patients move forward with care.
OUR VISION
Flex is the system that helps Open Dental practices stop losing time, revenue, and patients to broken workflows.
- Manual work is not a requirement — it's a symptom of broken systems.
- If your team is overwhelmed, the problem isn't your people — it's your workflow.
- Software should reduce work, not create more of it.
- Dental practices shouldn't need five tools to do one job.
THE FOUNDING STORY
A dentist got tired of her software holding her practice back.
Dr. Jennifer Dean built her practice from scratch. She chose Open Dental because it was the best clinical system available. But she quickly realized it couldn't do everything her practice needed — the patient communications were manual, the scheduling gaps were endless, and the payments were a mess to reconcile.
She and her husband Brennon Dean started building solutions for their own practice. Small automations. Smarter scheduling. Payments that actually work with Open Dental's data instead of alongside it. The results were immediate.
Other Open Dental practices started asking how they did it. Flex was born. Not in a boardroom — in a real dental practice, solving real problems that the team lived every day.
We built the software we wished existed. Then we made it available to every Open Dental practice.
— Brennon Dean, Co-founder & CEO
3,500+
practices on Flex
100%
Open Dental focused
WHAT WE STAND FOR
The values behind every product decision we make.
Own the Outcome
We don't just check the box. We take responsibility for the impact of our work and stay focused on what actually changes for customers.
Care Deeply
We care about the people behind the practice: our customers, our team, and the company we're building together.
Dental at Our Core
We don't guess our way through dentistry. We build with real dental expertise, real workflow knowledge, and a deep understanding of Open Dental practices.
THE TEAM
The people behind Flex.
A small, focused team that has spent years inside dental practices — building software that actually fits how they work.
Craig Cormack
General Manager
Originally from Scotland — husband, father of four, lifelong Aberdeen FC fan, and Georgia Tech engineer turned General Manager of Flex Dental Solutions.
Jeff Beck
Director of Operations
With over 20 years experience in the dental software industry, Jeff leads Flex's support and operations teams, focusing on improving customer experience.
Jon Padolsky
Director of Sales
A University of Alabama alumni, Jon grew up in a dental family and served as an Office Manager for over 14 years. Now he helps practices solve their pain points as sales lead for Flex.
Stephanie Currie
Client Onboarding Manager
Bringing 17 years of dental industry experience, Stephanie focuses on onboarding operations, workflow improvements, and implementation support at Flex.
Katie Walters
Group Product Manager
With 10+ years building custom software products, Katie turns complex problems into scalable solutions — and asks "why?" just enough to keep teams focused on solving the right problems.
Navin Prabhu
Engineering Manager
Technology and product engineering leader with 25+ years of experience building high-performing teams, driving innovation, and delivering customer-centric SaaS products at scale.
Kat Fisher
VP of Customer Experience
Fueled by coffee, dogs, and endless books, Kat loves turning messy processes into great customer experiences. She has spent more than a decade leading support, implementation, and customer success teams through growth, change, and scale.
Jennie Bauer
Manager of Customer Success
Combining years of experience in dental operations and software training, Jennie specializes in customer success, user education, and supporting practices to optimize their Flex experience.
Kristin Davis
Director of Marketing
With a background in design and 10+ years in marketing, Kristin turns complexity into clarity — connecting strategy, storytelling, and systems to help practices grow.
OUR COMMITMENT
We only build for Open Dental. That's not a limitation — it's the point.
Generic dental software tries to work with every practice management system. Flex goes deep into one. That depth means real-time sync, no manual entry, and a product that understands Open Dental the way no generalist tool ever could.
Authorized Open Dental Integration Partner
Certified by Open Dental. Built to work alongside the system, not as a replacement.
3,500+ Open Dental practices
Trusted by practices across the country — from solo practitioners to multi-location groups.
Founded by a practicing dentist
Every feature was built to solve a real problem experienced in a real Open Dental practice.
READY TO SEE FOR YOURSELF
We built Flex for practices like yours. Let us show you what that means.
A free, 1-hour demo inside your actual Open Dental setup.
No pressure, no commitment.