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Our Story

Built by a dental practice. For dental practices.

Flex started because a dentist got tired of her software not working the way her practice actually worked. So she and her husband built something better.

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OUR MISSION

Flex helps Open Dental practices close the revenue loop by connecting patient communication, scheduling, treatment planning, and payments into smarter workflows that save time, reduce manual work, and help more patients move forward with care.

OUR VISION

Flex is the system that helps Open Dental practices stop losing time, revenue, and patients to broken workflows.

  • Manual work is not a requirement — it's a symptom of broken systems.
  • If your team is overwhelmed, the problem isn't your people — it's your workflow.
  • Software should reduce work, not create more of it.
  • Dental practices shouldn't need five tools to do one job.

THE FOUNDING STORY

A dentist got tired of her software holding her practice back.

Dr. Jennifer Dean built her practice from scratch. She chose Open Dental because it was the best clinical system available. But she quickly realized it couldn't do everything her practice needed — the patient communications were manual, the scheduling gaps were endless, and the payments were a mess to reconcile.

She and her husband Brennon Dean started building solutions for their own practice. Small automations. Smarter scheduling. Payments that actually work with Open Dental's data instead of alongside it. The results were immediate.

Other Open Dental practices started asking how they did it. Flex was born. Not in a boardroom — in a real dental practice, solving real problems that the team lived every day.

We built the software we wished existed. Then we made it available to every Open Dental practice.

— Brennon Dean, Co-founder & CEO

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3,500+

practices on Flex

100%

Open Dental focused

WHAT WE STAND FOR

The values behind every product decision we make.

Pursue Excellence

We don't settle for good enough. We keep improving our product, our processes, and ourselves so practices get better results.

Own the Outcome

We don't just check the box. We take responsibility for the impact of our work and stay focused on what actually changes for customers.

Care Deeply

We care about the people behind the practice: our customers, our team, and the company we're building together.

Dental at Our Core

We don't guess our way through dentistry. We build with real dental expertise, real workflow knowledge, and a deep understanding of Open Dental practices.

THE TEAM

The people behind Flex.

A small, focused team that has spent years inside dental practices — building software that actually fits how they work.

Craig Cormack

Craig Cormack

General Manager

Originally from Scotland — husband, father of four, lifelong Aberdeen FC fan, and Georgia Tech engineer turned General Manager of Flex Dental Solutions.

Jeff Beck

Jeff Beck

Director of Operations

With over 20 years experience in the dental software industry, Jeff leads Flex's support and operations teams, focusing on improving customer experience.

Jon Padolsky

Jon Padolsky

Director of Sales

A University of Alabama alumni, Jon grew up in a dental family and served as an Office Manager for over 14 years. Now he helps practices solve their pain points as sales lead for Flex.

Stephanie Currie

Stephanie Currie

Client Onboarding Manager

Bringing 17 years of dental industry experience, Stephanie focuses on onboarding operations, workflow improvements, and implementation support at Flex.

Katie Walters

Katie Walters

Group Product Manager

With 10+ years building custom software products, Katie turns complex problems into scalable solutions — and asks "why?" just enough to keep teams focused on solving the right problems.

Navin Prabhu

Navin Prabhu

Engineering Manager

Technology and product engineering leader with 25+ years of experience building high-performing teams, driving innovation, and delivering customer-centric SaaS products at scale.

Kat Fisher headshot

Kat Fisher

VP of Customer Experience

Fueled by coffee, dogs, and endless books, Kat loves turning messy processes into great customer experiences. She has spent more than a decade leading support, implementation, and customer success teams through growth, change, and scale.

Jennie Bauer

Jennie Bauer

Manager of Customer Success

Combining years of experience in dental operations and software training, Jennie specializes in customer success, user education, and supporting practices to optimize their Flex experience.

Kristin Davis

Kristin Davis

Director of Marketing

With a background in design and 10+ years in marketing, Kristin turns complexity into clarity — connecting strategy, storytelling, and systems to help practices grow.

OUR COMMITMENT

We only build for Open Dental. That's not a limitation — it's the point.

Generic dental software tries to work with every practice management system. Flex goes deep into one. That depth means real-time sync, no manual entry, and a product that understands Open Dental the way no generalist tool ever could.

Authorized Open Dental Integration Partner

Certified by Open Dental. Built to work alongside the system, not as a replacement.

3,500+ Open Dental practices

Trusted by practices across the country — from solo practitioners to multi-location groups.

Founded by a practicing dentist

Every feature was built to solve a real problem experienced in a real Open Dental practice.

READY TO SEE FOR YOURSELF

We built Flex for practices like yours. Let us show you what that means.

A free, 1-hour demo inside your actual Open Dental setup.

No pressure, no commitment.